ATRIA: A Journey Into Your Heart

How do you make a piece of communication about the dangers of deep vein thrombosis a little less likely to cause a heart attack? You just a need a friendly face, preferably a robot one.

HARV (you very own Holographic Augmented Reality Videogram) has become an international IP for Pfizer allowing serious subjects to be approached in a way that entertains first and educates second.

Role: Concept, Copy, Art & Creative Direction
Tags: Pfizer