The Art of Insulation

Rigid Board Insulation isn’t sexy. Not to the gernal public anyway. But to the guys who invented this stuff, who spent their days obsessing over thermo-conduction and watts-per-metre- kelvins? To them, this stuff is sex.

So we showed the product through their eyes. Because to the engineers at Kingspan, Kooltherm is every bit as beautiful as the new iPhone, or this season’s Louboutins. To them, Kooltherm is a passion. And passion is an attractive quality.

Role: Concept, Copy, Art & Creative Direction
Tags: Kingspan